STRATEGY 1: GET IN TOUCH!
To stimulate
participation, you need to find out what employees really want. What interests
them? Distribute surveys, have focus groups, etc.
STRATEGY 2: WALK THE TALK
· Modeling
a healthy lifestyle does more for building and maintaining support for the
programs than all other actions combined. People see and feel the added energy
and enthusiasm you have gained and want to know how you got it.
STRATEGY 3: BECOME PART OF THE FOOD CHAIN
· There is currently a very strong health and productivity
movement that has good data to show that healthy employees are more productive.
Integrate your program by showing how it solves important problems throughout
the company.
FIRST STEP: Identify the food chain issues and look for
those that might have a health or wellness connection.
SECOND STEP: After you have identified these issues,
meet with the individuals responsible for their coordination and find out what
has been done.
THIRD STEP: Put together a proposal that addresses how
the wellness programs can be an important contributing solution partner and
present it to the appropriate person or committee.
STRATEGY
4: STRIVE FOR PERFECTION
People
love programs which offer awesome customer support and cater to their
individual needs.
STRATEGY 5: BRING DOWN THE WALL
· What
are the barriers that stop people from participating in your programs? The only
way to find out is to ask those who aren’t coming.
STRATEGY 6: SHOWCASE SUCCESS
· Everyone
likes a winner! Identify individuals who have successfully made lifestyle
changes and are willing to share their stories with others.
STRATEGY 7: CAPITALIZE ON TEACHABLE MOMENTS
· Teachable
moments are those special situations that allow you to draw attention to your
wellness efforts. Not only do teachable moments provide you with free
and abundant marketing people opportunities, they are also particularly useful
in helping you to address the hard-to-reach people within your company.
STRATEGY
8: DON’T FORGET TO FOLLOW-UP
· A good follow-up
process will insure that all these individuals have an opportunity to talk to a
staff person or participant mentor before they make a decision to quit.
STRATEGY 9: EXPAND YOUR MENU
· What’s
does your health promotion plan look like? What kind of strategies do you plan
on doing? When was the last time you tried something new? One of the problems
in a wellness program that’s working is that we tend to not want to rock the
boat. Before long, the program is no longer working.
STRATEGY 10: POSITION, POSITION, POSITION
· This
familiar principle in the retail sales market is “location, location,
location.” It’s true for wellness programs as well. How has your program been
positioned in the company? Is it purely a perk or is it being done because it
seems like the right thing to do? Has your wellness program truly been
integrated into the company as a partner in health and productivity issues?
Source: WELCOA
